by George Soules
22. June 2011 08:00
Hi everyone. We've just added a new page to the MapsAlive web site devoted entirely to interactive restaurant menus. We've also created 12 samples showing different ways that menus can look, behave, and be integrated with your web site.
Here's a screenshot showing one of the samples:
Why do interactive menus work so well?
An interactive restaurant menu looks just like the menu you already have on your web site with one big difference. Your current menu just sits there, but an interactive menu displays a photograph of each food item when you move your mouse over an entrée name – or when you touch it on an iPhone, iPad, or other mobile device. When I demonstrate an interactive menu to someone I hear the same response nearly every single time: "Hmmm, that’s making me hungry!" And they’re not just saying that.
It's a well known fact that people experience a physical sensation in response to a visual stimulus that reminds them of something pleasurable, like food! By adding an interactive menu to your web site, you can take advantage of human nature as part of your marketing efforts. There’s probably no other single improvement you can make to your web site than to show off your cuisine with photographs.
Where to find the samples
To try any of our 12 new working examples of interactive restaurant menus, and to see a step-by-step tutorial on how to create one, visit http://www.mapsalive.com/LearningCenter/RestaurantMenus.aspx.
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